who am I? what do I do? and why?
my name is dana licht and my motto in design is: less is more. there is no need for overloaded designs that confuse people. a design needs to be visually stimulating and needs to convey all the necessary information. simple, but beautiful.

I use this motto in every work I create, be it flyers, posters, cd-cover, photography or websites.

I meet up with my clients and try to find out during a face-to-face talk what they want - then use my instincts and impressions of my client to come up with exactly that design he wanted. I try to find a design that not only reflects the subject, but also reflects parts of who my client is. The design I do is not about me, it's about you and your product.